YOUR TRUSTED PARTNER FOR PET FOOD AND HORSE FEED
About Fidelity Brands
Fidelity Brands is dedicated to building and growing trusted brands in the animal nutrition industry. With a clear focus on quality, innovation, and long-term brand value, Fidelity Brands supplies products that support the health, performance, and well-being of animals worldwide.
Our portfolio includes Canifors, a brand focused on high-quality nutrition for dogs and cats, and Equusrole, a brand dedicated to horse feed and advanced nutritional supplements for equine health and performance. Through these brands, we combine nutritional expertise with carefully selected ingredients to support the health, energy, and overall wellbeing of dogs, cats and horses.
At Fidelity Brands, we believe that strong brands are built on consistency, reliability, and trust. We work closely with specialized partners and industry experts to ensure that every product reflects the standards our brands stand for.
Become a distributor
Fidelity Brands places a great deal of value on effective collaboration with distributors. For this reason, we offer you value for money in every way. Fidelity Brands distributors benefit from the following advantages:
Low inventory costs and high rate of inventory turnover
Efficient stock management minimizes holding costs while maintaining rapid product flow.
Attractive profits
We produce our brands efficiently, we keep costs down and can offer you an above-average mark-up for products in our market segments, and this at a lower retail prices.
Long shelf life
Our products are packaged in special bags that properly preserve aroma and taste, and the food is protected against moisture and pests.
Satisfied customers
With our brands, your customers give their animals the best nutrition at a fair price. Real quality for real prices.
Fidelity Brands B.V.
Kennemerplein 20
2011 MJ Haarlem
The Netherlands
Contact
Newsletter
info@fidelitybrands.eu
+31652862878
© 2026. All rights reserved.
All our products are produced in The European Union.
